Reel
01
Executive summary
A strong starting point for the next phase.
As Chapman Road Dental Clinic's first performance review, this report gives us a shared baseline: what has already generated attention, where patients are responding, and where clearer measurement will help us protect the value of that work.
Biggest WinTraffic efficiency
June Meta activity delivered 867 landing-page visits at A$0.44 each.
This is an efficient result for bringing people through to the clinic's online experience, and it gives us a healthy traffic foundation to build on.
Strongest Performance AreaGoogle Ads
Google Ads generated 27 recorded conversions across April to June.
The campaign delivered 1,012 clicks from 15,342 impressions, creating a meaningful source of high-intent traffic during the opening reporting period.
Main OpportunityMeasurement
The available data clearly shows visits and conversions, but not the booking or new-patient outcome behind them.
Connecting enquiry, appointment and attendance data will help us judge quality more confidently and direct future budget toward the outcomes that matter most to the practice.
Primary FocusMoving forward
Track Enquiries.
Moving forward, our focus is to retain the efficient traffic activity while improving visibility from the first click through to an enquiry and appointment.
02
What we learned this period
Local trust and gentle reassurance are resonating.
The available June Meta results provide a useful early read on which messages are most likely to make people feel comfortable taking the next step with Chapman Road Dental Clinic.
Strongest ResultLocal trust
Geraldton community messaging generated the largest volume of landing-page visits.
'Proud to Be Part of Geraldton' produced 629 landing-page views from 774 clicks, making local familiarity the highest-volume verified creative direction in June.
Key LearningPatient confidence
Educational, low-pressure messages are helping patients understand what to expect.
The visit-expectations carousel was the second-largest contributor, while treatment education and patient reassurance appeared consistently across the active creative mix.
Creative OpportunityVideo testing
Video is present, with room to expand its role in the mix.
The 'Why Patients Choose Us' video recorded a 5.05% CTR on limited spend. It is an encouraging early signal for more short, reassuring video content.
Strategic OpportunityTesting
The current structure is simple and ready to become a more deliberate testing environment.
June Meta spend sat in one traffic campaign and one ad set. Introducing a considered testing rhythm will help us learn more about which messages create the best quality next steps.
03
Creative delivered
Patient-facing content supporting a familiar first impression.
The creative delivered during this period supports the clinic's welcoming, community-focused voice and makes it easier for patients to understand the next step in their care.
3A
Reels
Short-form video assets.
3B
Graphics
Static assets.
3C
Landing page
A warm path for new patients.
04
Results
What the numbers tell us so far.
This first report brings together the clearest measures across Google Ads, June Meta activity, and the website analytics snapshot, giving us a practical starting point for the work ahead.
27
Google Ads conversions
1,012
Google Ads clicks
A$6,153
Google Ads spend
867
June landing page views
3.74K
Website visitors*
1.45K
Organic views*
Google Ads outcome snapshot
Google Ads delivered 27 recorded conversions from 1,012 clicks during April-June. The conversion volume was concentrated in April, so the next reporting period will help us understand whether that pattern settles or needs attention.
27Conversions
April26 conversions
96.3%May1 conversion
3.7%June0 conversions
0.0%Website audience snapshot*
The supplied website analytics view shows a balanced mix of direct, social, organic, and paid visits over the selected reporting view. This gives us a valuable broad audience base to connect more closely with campaign activity.
3.74KVisitors*
Direct2.09K views
Social1.99K views
Organic1.45K views
Paid1.04K views
*Website analytics screenshot is labelled as a last-12-months view; it is included as context and is not presented as an April-June-only result.
05
Channel performance
What each available channel contributed.
Each channel has a different role in the patient journey. Here is the clearest, evidence-based read of how the available channels supported visibility and consideration during the period.
Google AdsHigh-intent traffic
Google Ads delivered 1,012 clicks and 27 conversions across April-June.
The A$6,153.30 investment produced a 2.67% recorded conversion rate and an average cost per conversion of A$227.90. This creates a useful benchmark for future search performance.
Meta AdsJune only
June Meta activity efficiently brought people through to the landing page.
One traffic campaign generated 1,076 link clicks and 867 landing-page views from A$384.50 spend, with a 4.29% CTR and A$0.44 cost per landing-page view.
SEO & WebsiteContext view
The supplied website snapshot shows 1.45K organic views in a 3.74K visitor total.
Organic visibility is contributing alongside direct, social, and paid traffic. Future reporting will be stronger when we can view the same timeframe across each channel.
06
Wins & opportunities
The concise read on where we are now.
Biggest WinA$0.44 / LPV
Efficient June Meta traffic generation.
867 landing-page views at A$0.44 each gives us a solid, cost-effective platform for building patient demand.
Strongest Growth AreaCreative
Local trust and Geraldton familiarity.
The highest-volume June Meta creative centred on being part of the Geraldton community, validating a message that feels specific and human.
Best Performing ChannelGoogle Ads
Google Ads delivered the clearest recorded conversion volume.
It generated 27 conversions during the opening reporting period and gives us a useful baseline for future optimisation.
Biggest OpportunityMeasurement
Connect campaign activity to enquiry and appointment outcomes.
Clearer downstream tracking will show which traffic sources and messages are contributing the most real value to the practice.
Area To WatchTrend
Google Ads conversions fell after April in the supplied dashboard view.
It is too early to draw a firm conclusion, but it is a pattern we will watch closely as more reporting periods become available.
Strategic InsightMessaging
Patients appear to respond to education that feels calm and familiar.
Local references, what-to-expect guidance, and respectful treatment education give us a considered creative direction to develop further.
07
Forward action plan
What we are focusing on from here.
1
Connect traffic to enquiry and booking data.
What we are doing: Reviewing the measurement path from ads and landing pages through to enquiry, appointment and attendance records.
Why we are doing it: The current evidence confidently shows traffic and conversions, but not the patient outcome after that initial action.
Why we are doing it: The current evidence confidently shows traffic and conversions, but not the patient outcome after that initial action.
Expected outcome →Clearer visibility of the campaigns and messages that are creating the most valuable patient conversations.
2
Build on local trust and patient reassurance.
What we are doing: Continuing to develop Geraldton-focused, family-practice, and what-to-expect content across static, carousel and short-form video formats.
Why we are doing it: These themes provided the most convincing early evidence of patient interest in the June Meta results.
Why we are doing it: These themes provided the most convincing early evidence of patient interest in the June Meta results.
Expected outcome →A more consistent patient experience that helps people feel comfortable getting in touch.
3
Introduce a measured creative testing rhythm.
What we are doing: Using the current traffic activity to test local-trust, FAQ, treatment-education and video variations in a deliberate sequence.
Why we are doing it: June delivery was concentrated in a single campaign and ad set, so structured testing will help us learn faster without losing the efficient traffic base.
Why we are doing it: June delivery was concentrated in a single campaign and ad set, so structured testing will help us learn faster without losing the efficient traffic base.
Expected outcome →Stronger creative learning and more confidence in where to focus future investment.